Wholesale Ordering & Enquires

Enhance your 'Shaun Loves Wool' promotion with Wool Hugger’s exclusive all-wool Shaun the Sheep and Shirley the Sheep soft toys — officially licensed by Aardman and made from 100% natural wool. Developed for UK carpet manufacturers, yarn spinners, buying groups and carpet retailers supporting British Wool and The Campaign for Wool, available on an industry-exclusive wholesale basis to help you promote, market and add value to your wool carpet ranges.

For pricing, availability, and lead times, please contact the Wool Hugger team using the form below. Alternatively you can email info@woolhugger.com or call 01423 209019.

Wholesale Terms Include:

  • Pro forma invoicing prior to despatch
  • Minimum order quantity: Shaun (10 units)
  • No minimum for Shirley
  • UK-wide shipping at cost via tracked and insured service
  • Support materials supplied upon request

The 'Shaun Loves Wool' Campaign

In 2024, British Wool and the Campaign for Wool launched a three-year initiative to raise consumer and trade awareness of wool carpets, featuring Shaun the Sheep as official “ambaaa-ssador."

Wool Hugger is proud to introduce the first ever all-wool Shaun the Sheep and Shirley the Sheep soft toys. Created to support the “Shaun Loves Wool” campaign, these unique toys are designed to help carpet manufacturers, yarn spinners and carpet retailers promote the natural benefits of wool in flooring.

Shaun the Sheep and Shirley the Sheep are made from 100% natural wool outer fabrics and fillings, including over 70% British wool in the outer fleece and 100% British wool filling.
Each toy is machine stitched and hand finished, crafted from renewable, biodegradable fibres and compliant with EN71 safety standards (suitable from birth, recommended 3 years+).

Supporters of the Shaun Loves Wool campaign can order the toys directly from Wool Hugger on an exclusive wholesale basis.

Carpet retailers, buying groups, manufacturers and yarn spinners can:
• Use the toys in point-of-sale displays to support their wool carpet promotions.
• Feature them across websites, showrooms and social media alongside British Wool and Campaign for Wool marketing materials.
• Offer them as purchase incentives or customer giveaways.
• Sell them directly to customers in-store — an industry exclusive for UK carpet retailers.

At present, UK and Northern Ireland carpet retailers are the only brick-and-mortar stores permitted to sell Shaun and Shirley the Sheep toys to the public.

Wholesale supply is open only to supporters of the campaign and trade partners within the UK wool carpet sector. This ensures the toys remain a special industry-exclusive marketing tool, aligned with the British Wool and Campaign for Wool initiatives.